You've already got emails going out, right? But is it making you as much money as you want and running smoothly without interruption or constant attention?
It can take months or years of testing and untold amounts of money to create your first "home run" email series. Not to mention all of the time and effort that goes into testing subject lines, calls to action, images, tone, templates, and more.
Wouldn't it be great to NOT waste all of that time and money?